TEAM︎DEV, DESIGN
ROLE︎DESIGNER
TIMEFRAME︎MAY - AUG ‘19
SOLUTION︎RESPONSIVE WEB
LAUNCHED︎PGVENTURESSTUDIO.COM






P&G VENTURES:



P&G Ventures is a studio that partners with startups, entrepreneurs, and inventors to build brands. They asked for a redesign of their website that would better explain their business model and value to prospective partnerships.

I was in charge of UX research, as well as creating the user persona, user journey, user flow, information architecture, and lo-fidelity wireframes.

The redesign of the website focused from detailing the company information to highlighting value proposition. This was based on information from user interviews in which they expressed a desire for a relationship-based, rather than business-based, partnership.

The resulting designs showcase the company’s business offerings, while emphasising a more personal and trustworthy narrative.






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